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Pepsi Commercial Controversy

Daniela Olivarria, Staff Writer

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As we all know, huge companies such as Doritos, Pepsi, and GMC come out with commercials to help promote their brand. On April 4th, Pepsi aired a new commercial to promote their brand which resulted in criticism through the internet and social media.

In the commercial, model Kendall Jenner is in a photo shoot and then decides to change into her “unmade self” and joins a protest in motion. Pepsi’s attempt to promote peace led to many people around the world to protesting the conglomerate. The issue many felt was that Pepsi was trying to make light of a serious issue that many people all around the world feel strongly about.

Bernice King, Martin Luther King Jr.’s daughter, tweeted “If only daddy would have known about the power of #Pepsi.”.

Others felt that Kendall Jenner wasn’t the right fit to be the spokesperson about a serious topic such as this one. In my opinion I agree, and nothing against her, but as a woman of color and a woman who has been to protests, I would’ve felt better if a person who strongly supports these movements was centered. The commercial runs smoothly until two confusing clips come up; 1) Kendall takes off her wig, what does that mean?  She’s not fake?  2) She hands a Pepsi can to the police officers in an attempt to promote peace, and he drinks it.  Wow, it’s that easy.

I do not know why Kendall did the campaign but I’m sure Pepsi offered her a lot of money to do it.  I get tired of seeing celebrities jump onto current protest bandwagons.  I did not approve of the commercial.

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Pepsi Commercial Controversy