Jovita Idar Vivero  was born on September 7, 1885, and was an American journalist, teacher, political activist, and civil rights worker who championed the cause of Mexican-Americans and Mexican immigrants.

Against the backdrop of the Mexican Revolution, which lasted a decade from 1910 through 1920, Jovita worked for a series of newspapers, using her writing to work towards making a meaningful and effective change. She began her career in journalism at La Crónica, her father’s newspaper in Laredo, Texas, her hometown.  While working as a journalist, she became the president of the newly-established League of Mexican Women—La Liga Femenil Mexicanista—in October 1911, an organization with a focus on offering free education to Mexican children in Laredo.  She was also active in the Primer Congreso Mexicanista, an organization that brought Mexican-Americans together to discuss issues such as their lack of access to adequate education and economic resources

After Jovita’s father’s death in 1914, she became the editor and writer at La Crónica, where she continued to expose the conditions that Mexican-Americans and Mexican immigrants were living under at the time.  In November 1916, Idar founded the weekly paper Evolución which remained in operation until 1920.  Jovita moved to San Antonio in 1921 where she founded a free kindergarten and also volunteered in a hospital as an interpreter.  Jovita passed away on June 15, 1946, which was reported to have been caused by a pulmonary hemorrhage. She had been suffering from advanced tuberculosis.