About

Staff Mission

The mission of the Herbert Hoover High School’s The Cardinal is to be the most accurate, thorough and interesting source of news, sports and student life for the Hoover community, while also developing technically, ethically and successful student journalists. The staff abides by these principles: to assertively seek high-interest content that impacts the reader, provokes discussion and advances the reader’s knowledge. The staff reacts quickly to any newsworthy events, whether on campus, around City Heights or in another part of the world, that impacts our readers.

Editorial Policy

Thanks to The Kirkwood Call Model Editorial Policy for guiding us through this process.

HERBERT HOOVER HIGH SCHOOL MEDIA EDITORIAL POLICY

“Congress shall make no law…abridging the freedom of speech, or of the press….”

–The First Amendment to the Constitution of the United States of America

“The vigilant protection of constitutional freedoms is nowhere more vital than in the community of American schools.”

–Tinker v. Des Moines Independent Community School District

The HHS Media Editorial Policy pertains to all HHS media, including the newspaper, the Cardinal; the yearbook.

HHS Media are the official student-produced media of news and information published/produced by HHS Media students. HHS Media have been established as designated public forums for student editors to inform and educate their readers as well as for the discussion of issues of concern to their audience. It will not be reviewed or restrained by school officials prior to publication or distribution. Advisers coach and discuss content – during the production process. Because school officials do not engage in prior review, and the content of HHS Media is determined by and reflects only the views of the student staff and not school officials or the school itself, its student editorial board and responsible student staff members assume complete legal and financial liability for the content of the publication.

The editor reserves the right to determine whether material submitted for publication shall be printed and reserves the right to edit as needed, for space, libelous statements, or personal unwarranted attacks. All material submitted must be signed (name withheld upon request). Opinions are those of the individual writer and not necessarily those of the editor or The Cardinal.

I. FREEDOM OF THE PRESS

As it is essential to preserve the freedom of the press in order to preserve a free society,

The media will serve the best interest of the students and faculty of Herbert Hoover High School, keeping itself free from any commercial obligations distracting from this purpose; this is defined by the media itself;
Any decisions affecting the publications on all levels will be made by the editorial board, the adviser is allowed to give legal advice and his/her opinion, but the final decision rests in the hands of the editorial board;
Only the editorial board may prevent material it judges to be in violation of the media editorial policy, from being printed;
All media will vigorously resist all attempts at censorship, particularly pre-publication censorship;
All media retain the right to publish any and all material attained through an interview by a staff member of the publications staff, holding that the interviewee was made aware that the information could be published in any form at any time;
All student media referenced in this editorial policy are designated public forums;
Student journalists may use print and electronic media to report news and information, to communicate with other students and individuals, to ask questions of and consult with experts and to gather material to meet their news gathering and research needs.
HHS Media and its staff are protected by and bound to the principles of the First Amendment and other protections and limitations afforded by the Constitution and the various laws and court decisions implementing those principles;
HHS Media will not publish any material determined by student editors or the student editorial board to be unprotected, that is, material that is libelous, obscene, materially disruptive of the school process, an unwarranted invasion of privacy, a violation of copyright or a promotion of products or services unlawful (illegal) as to minors as defined by state or federal law;
Definitions and examples for the above instances of unprotected speech can be found in Law of the Student Press published by the Student Press Law Center.

II. THE EDITORIAL BOARD

The editorial board will consist of all student staff editors.
The editorial board decides on all decisions that pertain directly the HHS media and their interests.
No member of the editorial board shall have more than one vote on the board.
All members of the editorial board and the adviser will elect a replacement for board members who have been dismissed.
All members of the editorial board are expected to know their duties and jobs in the room and must understand the consequences of not fulfilling said jobs.
The student editor and staff who want appropriate outside legal advice regarding proposed content – should seek attorneys knowledgeable in media law such as those of the Student Press Law Center. Final content decisions and responsibility shall remain with the student editorial board.
The duly appointed editor or co-editors shall interpret and enforce this editorial policy.

III. THE ADVISER

The adviser is a professional teaching staff member and is in charge of the class just as in a conventional classroom situation.
Is a certified journalism teacher that serves as a professional role model, motivator, catalyst for ideas and professionalism, and an educational resource.
Provides a journalistic, professional learning atmosphere for students by allowing them to make the decision of content for the media and ensuring the media will remain an open forum.
Guides the media in accordance with approved editorial policy and aids the educational process related to producing material.
May caution, act as legal consultant and educator terms of unprotected speech, but has no power over censorship or veto except for constitutionally valid reasons.
Will keep abreast of the latest trends on journalism and share these with students.
Will submit student media produced by the students to rating services and contests in order for the school publications staff to receive feedback.
Will forward any received correspondence and/or information to the appropriate editors.
Will provide information to the staff about journalism scholarships and other financial aid, and make available information and contacts concerning journalism as a career.
Will work with the faculty and administration to help them understand the freedoms accorded to the students and the professional goals of the school publications.
The adviser will not act as a censor or determine the content of the paper.

The adviser will offer advice and instruction, following the Code of Ethics for Advisers established by the Journalism Education Association as well as the Canons of Professional Journalism. School officials shall not fire or otherwise discipline advisers for content in student media that is determined and published by the student staff.

IV. THE BUILDING ADMINISTRATION

The Herbert Hoover High School administration will provide the students of HHS with a qualified journalism instructor to serve as a professional role model, adequate classroom equipment, and space for a sound journalism program.
HHS administration will offer equal opportunity to minority and/or marginalized students to participate in journalism programs.
HHS administration is not required to view and approve publication content before publishing.

V. CONTENT OF HHS MEDIA

INTRODUCTION

All content decisions will be made in occurrence to the following provisions, while keeping in mind that the overall purpose, role and goal of all HHS Media is to:

Inform, interpret, and entertain their viewers through accurate and factual reports, where information has been thoroughly gathered and information has been completely verified;
Serve as an educational laboratory experience for those on staff;
Be accurate, fair, and impartial in its coverage of issues that affect the school community;
HHS Media will not avoid publishing a story solely on the basis of possible dissent or controversy;
Cover the total school population as effectively and accurately as possible;
The staff of HHS Media will strive to report all issues in a legal, objective, accurate and ethical manner, according to the Canons of Professional Journalism developed by the Society for Professional Journalists. The Canons of Professional Journalism include a code of ethics concerning accuracy, responsibility, integrity, conflict of interest, impartiality, fair play, freedom of the press, independence, sensationalism, personal privacy, obstruction of justice, credibility and advertising.

REGARDING PROFANITY

The media will not print unnecessary profanity.
The editorial board will make the decision on whether content is considered profane or whether it is a cultural or non-vulgar slang term.
The editorial board reserves the right to edit quotes for unnecessary profanity or unnecessarily offensive words, quotes that have been edited will be noted accordingly when published.
Any edited quote will be read back to the source prior to publishing and sources will have a chance to make changes.
Staff interviewers have the right to ask a source when necessary to repeat a quote without the use of profane language.

REGARDING STAFF WRITING

All writing in the media, other than letters to the editor, will be written by students of the journalism program and will not be accepted otherwise.
HHS students outside of the media staffs will have the opportunity to submit writing to the media.
Any writing submitted from an outside source for use will be accepted upon request of the editorial board or when open opportunities arise, and will be viewed by EICs and adviser for verification.
Any material submitted from an outside source can be edited by the editorial board and must comply to this policy.
Writing must be the original work of the writer and not previously published on any publication, unless otherwise specified by the adviser and EICs.

REGARDING EDITORIALS

The editorial board will determine all printed editorial subject matter.
The media will not publish any material for which there is evidence that the author is using the paper for inappropriate personal gain.
The media will endeavor to provide a chance for comment on all sides of a critical issue in the same edition.
The editorial board, which consists of the staff’s student editors, will determine the content, including all unsigned editorials. The views stated in editorials represent that of a majority of the editorial board. Signed columns or reviews represent only the opinion of the author.

REGARDING CONTROVERSIAL ISSUES

All coverage of controversial issues will occur upon a timely subject.
All sides of the issue will be presented and reviewed so as to refrain from any bias, with exception of opinions.
In news, all sides of a school, community, city, state, national, or international political issue will be presented factually so as to inform rather than promote or endorse.
The media will not publish material that is unnecessarily obscene, libelous, unwarranted invasive of privacy.
The media will not attack
If question on the veracity of publication persists, the issue will be brought to the editorial board who must consider the following questions before publication of the piece:

Why is it a concern?
What is its journalistic purpose?
Is the information accurate and complete?
Are any important POV omitted?
How would we feel if the story was about ourselves or someone we know?
What are the consequences’ of the publication?
Is there a logical explanation to anyone who challenges issue?
Is it worth risking our credibility?
What are the alternatives?

REGARDING BYLINES

All articles, graphics, photos, art, columns, pages, reviews, and other material creatively conceived, with exception to staff editorials, mug shots and cutouts will be bylined with the producer’s name.
All bylined writers will be held accountable for their work.
When more than one person has contributed creatively to a piece of work, any person who has contributed to the work must be bylined as a producer.

REGARDING NEWS AND FEATURES

The media will specialize in and emphasize on informing their readers of school news and unique students of the Herbert Hoover High School community.
The media will cover community, state, national, and international news if it is directly relevant to the school community, and includes local angle.
The media will strive to provide coverage to all school organizations and functions.
When faced with the undesirable news such as student or staff or faculty crimes, the publications will endeavor to publish the facts correctly, explain the issue, and put a stop to any speculative stories that inevitably develop.
Major district issues and news will be priority over school news (these major issues will be decided by the editorial board).

REGARDING ILLUSTRATIONS, PHOTOGRAPHS, GRAPHICS, ETC.

All captions will record the who and other necessary information in the photo.
All photographs must be captioned and bylined, with the exception of mugs and cutouts.
Any photographs that contain any inappropriate attire or actions must be reshot.
Artwork represents the interpretations of the artist, not necessarily of the staff or HHS.
The publications will not publish any photos, illustrations etc. that ridicule, demean, or misleadingly represent any individual or group.
Electronic manipulations changing the essential truth of the photo or illustration will be clearly labeled if used.

REGARDING ERRORS

Concerns about errors in the school media may be submitted through the adviser, email [email protected].

The editorial board retains the right to determine whether, in fact, an error has been made.
Known and or found errors that are brought to the attention of the school media will be addressed regardless if realized by author, audience, or staff member.
Staff members will strive to correct errors prior to publication; however, if the editorial board determines a significant error is printed, the editorial board will determine the manner and timeliness of a correction.
The editors and adviser determine major corrections.
If changes are made to a web story once a story has been posted, the change will be noted along with the date and time the change was made.

REGARDING ADVERTISING

The publications will not accept advertising for products that are illegal for minors to purchase and/or use.
Students not of legal age whose photographs appear in an advertisement of the publications are required to sign a model release form, as well as their legal guardian.
The publications will not run advertising without a proper signature on the advertising contract which explains terms of payment, content, size, publishing dates, includes attached layout which explains the terms of payment, content, size.
The publications will not accept personal or classified advertising.
All ads need to be approved by editorial board, any ad not deemed appropriate by board will not run.
The publications will cease to publish advertising of any advertiser that does not meet payment obligations specified in school contact.
If a published advertisement is incorrect in substantive content, a reduced price or corrected run will be negotiated.
Web ads appear in a specified section of the website and randomly rotate through the area each time the page is refreshed.
Advertising that appears in the media is not necessarily endorsed by the media or its staff members, editorial board or adviser.

REGARDING DISTRIBUTION AND CIRCULATION

Weekly updates will be made to the website throughout the week during the school year. While less frequent, updates will be made to the site during breaks. Each online newspaper issue will be updated every 2 weeks.
Advertising revenues and fundraising are to be used to pay for the school media printing costs, supplies and other media expenses.
All budget surpluses are to be used for future production of the school media.
Exchange publications are mailed to other media rooms across San Diego.
The school yearbook will come out during registration for the following school year, unless specified otherwise by the adviser and editorial board.

INDIVIDUAL PORTRAIT POLICY

Company specified by yearbook staff must take senior portraits.
All senior portraits must arrive to the yearbook staff by the posted date given to the yearbook staff by the senior portrait photographer.
Any senior who fails to get their yearbook portrait taken by the senior photographer contracted by the yearbook staff, will not be pictured in the yearbook senior section.
Portraits provided by the school photographer will be used for students in grades 9-12 and for the faculty members. Because of plant deadlines and the possibility of students missing portrait day, the yearbook staff is not responsible for unavailable portraits of students.
The section/grade placement of student portraits will be determined by the student’s first semester status.
Student, student’s parent, and a member of the administration will only change grade designations with written permission.
Photo omissions will only occur for students or faculty with written permission by the student and a member of the administration.
Editorial board reserves the right to review or omit questionable or inappropriate portraits.
Names in mugs section will appear as supplied by the student during portrait day unless otherwise requested.
Portraits will consist of one individual only. No other persons or props are permitted.

GROUP PORTRAIT POLICY

Any groups with school sponsors are eligible to take a group photo for the yearbook.
Yearbook will cover school sponsored, board approved, and established clubs/sports. The editorial board will review all other sports or clubs.
Editorial board reserves the right to review or omit questionable or inappropriate portraits.
Portraits will consist of group members and sponsors only. Props are not permitted without prior approval.

REGARDING LETTERS TO THE EDITOR AND ONLINE COMMENTS

Letters to editor will be addressed in the opinion section of the website.
Letters to the editor may be submitted to [email protected].
Letters to editor should not exceed 400 words, must be signed and must include writer’s email or phone number for verification.
A member of the editorial board to determine the authenticity of the writer will verify letters to the editor.
No material will be printed where content is obscene, invasive of another’s’ privacy, encouraging physical disruption of school activities, and/or implies libel.
The HHS Media editorial board reserves the right to withhold a letter or column or other submission and/OR return it for revision if it contains unprotected speech or grammatical errors that could hamper its meaning. Deadlines for letters and columns will be determined by each year’s student staff, allowing sufficient time for verification of authorship prior to publication.
All letters to the editor become the property of the school newspaper upon receipt and will not be returned to the author.
Online comments will require a name and email address submitted that are verifiable.
Alerts will be sent to staff editors each time a comment is posted to the site.
Online comments that are found in violation of the editorial policy will be removed as quickly as possible.
Personal attacks are not allowed.

REGARDING REVIEWS

The reviewer must have experience in the area in which they are reviewing.
All reviews will be bylined and all reviews will be expressed opinions of authors, the editorial board and newspaper staff does not express opinions on the subject matter.
All reviews will be to evaluate and inform, not to promote.
Editorial board depending on whether the event or item being reviewed is professional or amateur in nature will determine evaluative criteria used.
All members of the HHS media may submit review ideas to the editorial board.
The opinions editor prior to publishing must first review all reviews.
All reviews need to be reviewed and printed in a current and timely manner.

SOCIAL MEDIA

Social media will be used to promote HHS media, to promote published content and to engage the HHS community.
The editorial board reserves the right to remove comments that violate any provisions hitherto outlined by this policy.
Information posted on social media platforms should be held to the same standard as all other reporting in terms of information gathering and fact checking.
The official social media accounts should avoid promotion of events and remain objective, reporting what is fact. Reporters using personal social media to cover events should do the same.
Information gained through social media channels should be verified through multiple channels before passing it along to others.
Audience engagement through social media should be done in a professional manner.
Staff members using applications to post updates to social media accounts should have separate applications for their personal account and for the school media accounts. This will limit the chance of a post being sent from the wrong account.
Transparency is important. Mistakes made on social media posts should be corrected as soon as possible and any deleted posts should be acknowledged in subsequent postings.

PUBLICITY

The goal of the media marketing is to promote and expand the media viewing audience.

The goal of the media marketing is to promote and expand the media viewing audience.
The publicity team will work with all aspects of the media.
The publicity team will work to attend all major events held by the district or school with the intent of promotion.
All events or important dates known by adviser, staff members or editorial board will be passed along to the Social Media.
Ad trade-outs are regulated by the Business Editor, ad trade outs are given on a 1 for 1 basis.
The Social Media Editor will work with the web team to promote the publication through outside sources such as Facebook or Twitter.

PRIOR REVIEW POLICY

Sources will be able to have quotes read back at the time of interview or at reporter’s initiative.
Sources will not be able to arbitrarily demand to read the reporter’s completed story and then perform editing tasks on that story.
The media reporters will endeavor to include the name and identity of all sources if reporter believes that doing so will not result in endangerment, harassment or any other form of undue physical, mental, emotional anguish for the source.
The media reporters will not, within all boundaries of law, reveal a source who asks to remain nameless.
All media interviewers will respect the interviewees rights to have information remain “off the record” if the fact is known before giving the information to the interviewer.
The media will not be reviewed by anyone outside of the editorial board aside from the adviser prior to its release to the public, the adviser is allowed to review the publication, but not required to, for the sole purpose of acting as legal consultant and educator in terms of unprotected speech; the adviser reading content is not considered prior review unless he/she makes changes or directs changes.

STUDENT & STAFF PUBLICATION POLICY

All students and staff of Herbert Hoover High School are eligible for publication in the HHS student media.
Any student or staff member wishing to ‘opt out’ of being published in the student media needs to fill out the appropriate ‘opt out’ form with the guidance office and alert the student media adviser of plans to ‘opt out.’
All efforts will be made to keep students and staff who have ‘opted out’ of coverage from publication in the HHS Media.

VI: STAFF POLICY FOR SELECTION AND DISMISSAL

EDITOR AND STAFF SELECTION PROCESS

Faculty adviser, with input previous year’s editorial board, chooses Editor in chief(s) and other editor level positions.
New and returning staff is judged by application, previous work, potential and perquisite class work.
Applicants are not turned down because of age, race, sex, religion, mental or physical handicap that do not impair editorial responsibilities.
Editor titles and positions are not named until after all media have finalized publication for the previous year.

REGARDING STAFF DISMISSAL

All individuals involved with HHS media are considered a team, each member is expected to complete all assigned stories, pages, photos, etc. on or before the assigned deadline. Staff members, including editors, may be dismissed from their positions and/or the publications staff itself if any of following violations occur:
Continuously missed deadlines (dismissal procedures will take place by choice of adviser and EICs)
Plagiarism
Quote falsification
Vandalism or theft of publication equipment
Continuous negative or pessimistic attitude toward staff member or adviser
Submitting an advanced page design, story, photo or other publishable item to anyone outside the media staff without approval by the editorial board
Two suspensions in one academic year
Failing to fulfill job as outlined in job description
Major infractions will result in immediate dismissal from staff duties and dismissal from class and staff at the end of semester (major infractions include but are not limited to following: plagiarism, vandalism, theft).
Minor infractions will be given a written warning for the first one. The second one is immediate dismissal from staff duties and dismissal from class and staff at end of semester.
Warnings will be written and signed by the adviser and editor-in-chiefs, as well as staff member in question.
An editor will be stripped of his her title if suspended.
First misdemeanor or arrest will result in the loss of editor’s title, and second will result in dismissal from staff.
Each member of the editorial board and adviser will attend a meeting with the potentially dismissed student to discuss the issue, and the adviser will make final decisions.
The academic nature of the school newspaper class allows removal of editors or staff members when school and or established media policy is violated.
The above list infractions could all result in dismissal however, staff dismissals are not limited to the listed infractions.
A dismissed staff member receiving academic credit may be given a grade of F and will not be allowed to register for any other journalism courses (will not preempt school policy).
Dismissal procedures are reviewed and approved by the editorial board
The dismissed staff member may appeal their dismissal in writing to the editorial board within three school days following dismissal
All dismissal appeals will be directed to the building principal and the editorial board

VII. QUERIES

Questions or complaints concerning material published in the media should be made in writing to the editor in chief(s) who will present the concern at the next scheduled editorial board meeting.
Resolutions will be made within limits of deadlines.