The history of ugly sweaters goes back all the way to the post war era and they were mostly worn for their intended purpose of keeping you warm.
Families would wear these sweaters during the festive winter holiday, sitting around firekeepers and drinking on the delectable hot cocoa’s. They would enjoy the Christmas spirit with the reindeers and snowflakes patterns on said sweaters. This later became a staple in the Christmas holiday season. These sweaters were now associated with the Christmas cheer.
In the 1980’s, these “ugly” sweaters were made more in demand with different patterns and styles to express more of the Christmas jolliness, and becoming more of a dazzling disco ball party uniform. Once the sweater was known for one thing and one thing only, being an “ugly” sweater to wear during the winter season, the new millennium year brought a more nostalgic view on the sweaters. The sweaters were now in the spotlight once more and with a different view. Instead of being shown as something funny to wear during the holidays, people began to view it as something cool and vintage. It was something to celebrate which came with the birth of ugly sweater Christmas parties and events.
In later years, film makers began to include ugly sweaters in their movies, such as Bridget Jones Diary and The Night Before. Iconic moments on the big screen that featured the sweater give the audience watcher a better perspective on the fashion that the sweater brings. This brought ugly sweaters more into the general media and becoming more popular. Now with certain years coming, ugly sweaters started to become a trend on online forums and social media. With popular influencers showing off the sweaters during the hype of Christmas cheer shoved the ugly sweater into stardom.
It was now very much known that during this time of year that ugly sweaters should be worn and cherished. The unique history that it holds is something to acknowledge and remember because with more years to come the way ugly sweater are viewed could change.
